SACRAMENTO, California, December 8, 2007 - Sephari® today announced an invitation for Global Artisans, Traders and Merchants to participate in a new online fair trade market place highlighting the cultures and traditions of their county.

Sephari.com® announces a new online free service where Artisans, Traders and Merchants can establish a new trading partnership with Sephari.com, based on dialogue, transparency and respect that seeks greater equity in international trade. Sephari contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers world wide.

"American Consumers have been hesitant to a purchase across oceans and boarders. Buyers and Sellers face a lot of risk and uncertainty when attempting to complete distant ecommerce transactions. Identity theft is one thing but just giving your personal information to a business you don't know 3,000 miles away is usually a deal breaker. The Sephari Market Place program®, removes all the risk for both Buyer and Seller. Sephari picks up the customer service and also provides all customer support." said Patrick Islip CPA, Sephari's President. "We've also eliminated the hassle of returns so the Artisan, Trader or Merchant does not need to worry about that either. There has never been a service like Sephari Market Place, and we are very excited to deliver this truly magical service into the hands of the people."

Merchants now have a platform to get their products sold directly online in the US market. Global Artisans, Merchants and Traders now have a place to tell their own story... about themselves... their business... and their country. The Italians are in control. They manage their products, prices and information. It's their store so they make it as extensive as they want. There is no cost to participate in the Sephari program® which is especially beneficial for the small merchants.

Sephari customers in turn are able to enjoy the pleasure of Fine Art, Antiques, Collectibles, Artisan and eclectic offerings born of each culture and region in the world representing a unique, distinctive people ... offering exotic and extraordinary products born of their rich cultures and traditions...reaching otherwise unexplored areas and people.